Jo Hook entered the world of battlefield touring having as a youngster listened to her father's Second World War stories and her mother's memories of living through the blitz in London. She also conducted tours for military units when she served within the Royal Corps of Signals as a reservist for eighteen years.

With a view to progressing her career as a battlefield guide she joined the Guild of Battlefield Guides in 2006 and achieved accredited status within the Guild of Battlefield Guides in October 2010. She proudly holds badge number 48. She also has a Masters Degree in First World War studies.

Consequently, Jo has fifteen years' experience as a Battlefield Guide and has undertaken tours both covering the Western Front and Gallipoli in relation to the First World War and for the Second World war covering areas of Dunkirk, the Battle of Britain, the Normandy Campaign and Operation Market Garden. She has experience in working with a diversity of clients including schools and adults (UK, Australian, American and Canadians) and has also worked with military groups including cadets, and Regular and Reserve forces undertaking battlefield studies and staff rides.

Together with experience gained as a battlefield guide, she is fully experienced in the various facets of tour management, health and safety and regulations pertaining to schools tours.

She especially enjoys guiding in the Netherlands (Operation Market Garden), Normandy (D-Day and the Battle of Normandy), and the Western Front, and has extensive experience working with American, Australian, British and Canadian clients.