About Us

In The Footsteps® was founded in 2005 by Ian and Jo Gumm when they turned Ian's hobby and passion into a part-time business and started leading Genealogy Tours to the battlefields of France and Flanders. From these humble beginnings, In The Footsteps grew into Ian's full-time occupation and by 2009, it had grown too big for him to manage the administration as well as research and lead tours on the battlefield. It was at that point that Jo gave up her full-time employment as an Administrative Manger and came on board as a partner, taking over the administration of our tours and business operations.

Under their joint direction, the business continued to grow and in 2010 they began to recruit additional battlefield historians to lead their tours. Today, they have a team of battlefield historians that can cover all the major battlefields around the globe and many of the lesser-known ones as well.

Meet the team

Ian Gumm
Ian Gumm
CEO and Chief Battlefield Historian

Ian is the co-founder of In The Footsteps and our Chief Executive Officer.

He is a full-time professional battlefield historian and guide, an accredited (badged) member of the International Guild of Battlefield Guides, and a registered tour guide with the European Tour Operators Association.

Ian is also a member of the Society for Army Historical Research (SAHR), Western Front Association and Last Post Association.

Jo Gumm
Jo Gumm
Managing Director

Jo is the co-founder of In The Footsteps and our Managing Director.

It is Jo that coordinates all of our operations, from handling the initial enquiry through to the final booking, the allocation of battlefield historians and tour managers, the selection of hotels and, where appropriate the hiring of tour vehicles.

She leads our Customer Service and customer liaison, and it is Jo with whom our customers will firstly interact.

Battlefield Historians
Meet the Team
Our Battlefield Historians and Guides

You can meet our team by visiting Our Team of Battlefield Historians page.

Customer Reviews

Read the latest reviews about our tours
Menin Gate Memorial to the Missing
Michael F
March 2023

Ian had prepared meticulously for a customised tour around Ypres and Loos “following in the footsteps” of Old Boys of our school in the Great War. He had ...

D-Day landings
Tarvez T
October 2022

Robin is a deep repository of stories. From the moment he picked us up for the tour, the WWII moments kept coming, not as statistics ...

Omaha Beach - WN60
Deborah C
October 2022

Excellent tour guide, Adrian is a wonderful historian and was great at taking us through the history. The hotel was beautiful and the transfers, trains ...

Bletchley Park
September 2022

We contacted In the Footsteps Battlefield Tours for a private tour from London of Bletchley Park. Jo Gumm was very helpful. Well in advance of our trip ...

Our Award Winning Tours

IGBG Gold Partner

International Guild of Battlefield Guides

In 2022 In The Footsteps achieve GOLD Partner status with the International Guild of Battlefield Guides and are committed to promoting and supporting the Guild’s aims and its members.

Armed Forces Covenant Bronze Award

Armed Forces Covenant

In 2020 In The Footsteps® gained the Bronze Award from the Armed Forces Covenant Employer Recognition Scheme and are proud to support those who serve.

TripAdvisor Best of the Best
TripAdvisor Hall of Fame
M&A Today Global Awards 2023 Winner
LuxLife Hospitality Awards 2023 Winner
SME Midlands Enterprise Awards 2023 Winner
Legal 100 Awards 2022 Winner
M&A Today Global Awards 2022 Winner
CorporateLiveWire Innovation & Excellence Awards 2022 Winner
In The Footsteps

5 Abbotts Close
United Kingdom


Email: info@inthefootsteps.com
Phone: +44 (0) 1989 565599

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